Important information and who we are
This privacy notice gives you information about how we collect and use your personal data through your use of this website, including any data you may provide when you contact us.
This website may also include links to third-party websites, plug-ins and applications. We do not control these third-party websites and are not responsible for their privacy notices. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Controller
We are the controller and responsible for your personal data.
If you have any questions about this privacy notice, please contact us using the information set out in the contact details section (paragraph 10).
The types of personal data we collect about you
Personal data means any information which can be used to identify a person.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, last name, any previous names, marital status, title, date of birth and gender.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
- Usage Data includes information about how you interact with and use our website, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We may also collect, use and share aggregated data such as statistical or demographic data. For example, we may aggregate individuals’ Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
How is your personal data collected?
We use different methods to collect data from and about you including through:
- Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- enquire about our products or services;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us feedback or contact us.
- Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our [cookie notice] for further details.
How we use your personal data
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
- Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
- Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
- Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to our email newsletter.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Purpose: To register you as a new customer.
Type of data:
- Identity
- Contact
Legal basis:
- Performance of a contract with you
Purpose: To manage our relationship with you which will include dealing with your requests, complaints and queries.
Type of data:
- Identity
- Contact
- Marketing and Communications
Legal Bases:
- (a) Performance of a contract with you
- (b) Necessary to comply with a legal obligation
- (c) Necessary for our legitimate interests, to keep our records updated and manage our relationship with you
Purpose: To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
Type of data:
- Identity
- Contact
- Technical
Legal basis
- (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
- (b) Necessary to comply with a legal obligation
Purpose: To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
Type of data:
- Identity
- Contact
- Usage
- Marketing and Communications
- Technical
Legal basis
- (a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).
- (b) Consent
Purpose: To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing.
Type of data:
- Technical
- Usage
Legal basis
- Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
Purpose: To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data.
Type of data:
- Identity
- Contact
- Technical
- Usage Profile
- Marketing and Communications
Legal basis
- Your consent has been obtained to receiving direct marketing communications or where otherwise necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business).
Purpose: To carry out market research through your voluntary participation in surveys.
Type of data:
- Identity
- Contact
- Other data as may be voluntarily submitted and relevant to the survey
Legal basis
- Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services).
Direct marketing
As part of your use on our website when your personal data is collected, you may be asked to indicate your preferences for receiving direct marketing communications from us via email [or you may receive marketing communications from us if you have requested information/purchased goods or services from us and you have not opted out of receiving the marketing].
[We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.]
Third-party marketing
We will always request consent before sharing your personal data with third parties for marketing purposes. We do not share your personal data for this purpose without consent.
Opting out of marketing
You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us at info@brightboxgrp.com.
If you opt out of receiving marketing communications, you may still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for appointment reminders or checking that your contact details are correct.
Cookies
For more information about the cookies we use and how to change your cookie preferences, please see our [cookie notice].
Disclosures of your personal data
We may share your personal data where necessary with the parties set out below for the purposes set out in the table above for which we will use your personal data above.
- Internal business partners such as our vendors and consultants may receive your personal data through the performance of their services. They shall do so in accordance with applicable law.
- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
- Law enforcement agencies, courts or other third parties may receive your personal data where it is necessary for us to comply with our legal obligations.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
International transfers
We do not transfer your personal data outside the UK or the European Economic Area.
If this changes and we are required to transfer your personal data out of the UK to countries which do not have the same protection as UK law, we will ensure an equivalent degree of protection is afforded to your personal data. To do so, we and our service providers will implement safeguards such as compliance with: (i) the EU-U.S. Data Privacy Framework; (ii) the UK addendum to the EU standard contractual clauses for international transfers; or (iii) the implementation of binding corporate rules.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances you can ask us to delete your data: see paragraph 9 below for further information.
Your legal rights
You have a number of rights under data protection laws in relation to your personal data.
You have the right to:
- Request access to your personal data to check that we are lawfully processing it.
- Request correction of the personal data that we hold about you.
- Request erasure of your personal data if there is no good reason for us continuing to process it or you have objected to the processing. If we can’t comply with this request for legal reasons we will notify you at the time.
- Object to processing of your personal data if we are relying on a legitimate interest for that use of your data. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
- Object to the processing of your personal data for direct marketing purposes.
- Request the transfer of your personal data to you or to a third party. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal data.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data without us deleting the data we already have.
If you wish to exercise any of the rights set out above, please contact us using the below contact details:
- Email address: info@brightboxgrp.com
- Postal address: Centurion House, 129 Deansgate, Manchester, M3 3WR
Time limit to respond
We try to respond to all legitimate requests within one month but occasionally it could take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Contact details
If you have any questions about this privacy notice or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following ways:
- Email address: info@brightboxgrp.com
- Postal address: Centurion House, 129 Deansgate, Manchester, M3 3WR
Complaints
Please let us know using the above contact details if you have any complaints regarding the handling of your personal data. However, you also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).
Changes to the privacy notice and your duty to inform us of changes
We keep our privacy notice under regular review. This version was last updated on 1st March 2024.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
How do you manage your cookies?
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You also have the option to restrict, block or delete the cookies from this Website altogether by changing the configuration settings on your browser. Please note that if you use your browser settings to block all cookies (including essential cookies) you may restrict your access to all or part of our Website.
Contact us
If you have any questions about this Cookies Notice or you would like us to stop using your information, please do now hesitate to contact our team at info@brightboxgrp.com.
Further information
For more general information about cookies and how to manage them, please visit www.aboutcookies.org.
This Cookie Notice was last updated on 1st March 2024.
